SHYAM GROVERCo-founder & CEO

Shyam is a passionate, collaborative and a hands-on media entrepreneur adept at managing and motivating global cross-functional, cross cultural teams and build strategic partnerships to identify, design & execute growth initiatives. He has worked and consulted a number of large conglomerates on many pioneering projects on consumer engagement and strategies to enhance the effectiveness, efficiencies and ROI in marketing, content distribution and brand building.

Shyam has created new service offerings in the area of media & communications and forged strategic partnerships including one with inVentiv Health, a global conglomerate in the healthcare communications, commercial and CRO's business. He is also an active member of AsiaPac working group of inVentiv Health.

Shyam can be contacted at shyam@healthwire.in

DR. SUMIT GHOSHALChief Knowledge Officer

A healthcare journalist with over 27 years of experience in mainline daily newspapers, trade publications and news portals, Dr. Ghoshal is country's foremost writer on issues relating to Indian Healthcare industry.

Dr. Ghoshal's vast experience as a pharma and healthcare journalist has given him an immeasurable reach to the policy making, being consulted on important issues on a regular basis.

Dr. Ghoshal continues to write and comment on Healthcare, Life sciences, Pharmaceuticals and Biotech industries and regularly contributes for Business India magazine.

Dr. Ghoshal can be contacted at drghoshal@healthwire.in

PUBLIC RELATIONS

Our public relations and corporate communications cell is fully geared up towards building visibility and value for a company, products or services.

From product launches and category positioning to community outreach programs and consumer campaigns, we aim to get target audience talking about the brand.

• Product PR
• Corporate PR
• KOL PR
• Internal Communications
• Event Promotion
• Community Outreach
• Consumer Campaigns
• Advocacy Programs
• Message Development
• Media Collateral Creation
• Research & Audits
• Editorial Services
• Media Relations & Publicity
• Communications Training
• Tracking & Monitoring

MEDICAL COMMUNICATIONS

HealthWire is your one stop shop for Medical Communications, Brand Journalism, Creative, Patient Awareness Campaigns, CME's, KOL Management & PR. And the newly formed specialized wing on Digital Marketing aims to work in tandem with other teams to create online platforms with high quality B2B and B2C content and leverage social media channels to educate patients and GPs.

DESIGN & CREATIVE SCIENCES

Our creative studio infuses life into brands with distinctive and compelling visual imagery and copy that ensures grabbing eye balls.

The team works in consultation with a specialists’ panel to convert technical jargon to user friendly experiential language.

• Advertising
• Brand Identity Development
• Public Health Information
• Sales Kits
• CME Kits
• Education and Training
• Collateral
• Event Materials
• Exhibit Graphics

DIGITAL & SOCIAL COMMUNICATIONS

Our digital experts very well understand the subtleness, a patient awareness or a KOL driven campaign on the digital space, would require. Interactivity is the most powerful tool to catch the attention in short span of time-frame when it comes to the digital space. Moreover beyond Digital we understand how critical it is to enhance the social index of a campaign. So right from the codes to likes on a facebook page to generate highest possible engagement we know it all.

• Digital Strategy
• Application & Website Development
• Branded Micro-sites
• Dynamic Landing Pages
• Content Management
• Medical Films, E-Detailer/Visual Aids
• E-Detailer/ Visual Aids
• UX Design, E-mailer/E-newsletters
• Webinar, Webcast, Podcast
• Interactive Sales / Marketing Aids
• Social Media Policy Development
• Analytics and Monitoring
• Online Community Development
• Content Syndication
• SEO & SEM
• Online Advertising
• Blog and Vlog
• Online Reputation Management
• Interactive Sales/Marketing Aids

Abbott Vascular

Abbott Vascular, (www.abbottvascular.com) a division of Abbott, is a global leader in cardiac and vascular care with market-leading products and an industry-leading pipeline.

Activities: Media Relations, Patient Education, Opinion Management

Support: All India

Type: Two years on Retainer Basis

Boston Scientific Corporation (NYSE: BSX)

Boston Scientific Corporation(www.bostonscientific.com) is a worldwide developer, manufacturer and marketer of medical devices that are used in a broad range of interventional medical specialties.

Activities: On-going Media Relations, Patient Education and launch of new Stent System in India

Support: All India

Type: Launch of the new Stent System in India

Dabur India

Dabur India, (www.dabur.com) world's largest Ayurvedic and Natural Health Care Company and is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.

Activities: Media Relations, Product PR

Support: All India

Type: Two years on Retainer basis

Guidant Corporation

Guidant Corporation, now a part of Boston Scientific and Abbott Labs, was manufactures of artificial pacemakers, implantable defibrillators, stents, and other cardiovascular medical products.

Activities: Media Relations, Patient Education

Support: All India

Type: One and half year on Retainer basis

Life Technologies Corporation (NASDAQ: LIFE)

Life Technologies Corporation, (www.lifetechnologies.com) is a global biotechnology company with customers in more than 160 countries using its innovative solutions to solve some of today's most difficult scientific challenges.

Activities: Acquisition of Labindia to Make direct presence in India

Support: Metro Cities

Type: Acquisition announcement in India & Asia leaders media interface

Mega Lifesciences (Australia) Pty. Ltd.

Mega Lifesciences (Australia) Pty. Ltd., (www.megawecare.com) a leading healthcare company dealing in wellness & wellbeing of humans, with a presence in 25 countries.

Activities: Media Relations, MarCom, Product Launch, Celebrity Endorsement

Support: All India

Type: One and half year on Retainer Basis

Dr. Willmar Schwabe India Pvt Ltd.

Dr. Willmar Schwabe India Pvt Ltd., (www.schwabeindia.com) is the Indian Subsidiary of Schwabe International GmbH, Germany and is world's largest and most trusted manufacturer of homeopathic medicines

Activities: Media Relations, MarCom, & Product Positioning

Support: All India

Type: Two years on Retainer Basis

FUJIFILM SonoSite, Inc. (Nasdaq:SONO)

FUJIFILM SonoSite, Inc. (Nasdaq:SONO), (www.sonosite.com) the world leader and specialist in hand-carried ultrasound for the point-of-care.

Activities: On-going Media Relations, Patient Education, Public Affairs, MarCom

Support: All India

Type: Eight years on Retainer basis as IMC consultants - On Going

Stryker Corporation (NYSE:SYK)

Stryker Corporation (NYSE:SYK) (www.stryker.com) is one of the world's leading medical technology companies and is dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care.

Activities: Media Relations, Opinion management

Support: All India

Type: Six years on Retainer basis

Trivitron Healthcare

Trivitron Healthcare, (www.trivitron.com) is the largest medical technology company of Indian origin manufacturing and marketing medical imaging systems, laboratory diagnostics solutions, non-invasive medical devices, equipment and consumables in India and emerging markets of the world.

Activities: Media Relations, KOL development, Public Affairs

Support: All India

Type: One and half year on Retainer basis

Vascular Concepts

Vascular Concepts (www.vascularconcepts.com) is the principal operating company of the Vascular Concepts Group, which is engaged in the design, development and manufacture of Endovascular medical devices

Activities: Media Relations around World Heart Day

Support: All India

Type: Two consecutive years 2010 & 2011